How Aitana Lopez became a high-earning AI model in Spain, earning 3,000 euros monthly

Jim Hendricks
March 28, 2023
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The story of Aitana López, Spain's first high-earning AI model, sheds light on the intersection of technology and the fashion industry. Created by Rubén Cruz, founder of The Clueless agency, Aitana was born out of a need for reliability and consistency in the industry, especially when faced with unpredictable human models. Cruz and his team embarked on a unique venture to design their own influencer, who quickly gained traction in the market.

Aitana's success is remarkable, with potential earnings reaching up to €10,000 per month, though the average income hovers around €3,000. This virtual model represents a shift in the way brands engage with influencers, offering a controlled and dependable platform for marketing campaigns. Aitana's appeal lies in her flawless appearance and curated persona, attracting thousands of followers on platforms like Instagram.

Despite her virtual existence, Aitana's impact is tangible, as she secures lucrative deals with prominent brands like Big, a sports supplement company. Moreover, her presence on platforms like Fanvue demonstrates versatility, where she monetizes her image through lingerie photoshoots. The success of Aitana challenges traditional notions of modeling, emphasizing the importance of narrative and engagement over physical presence.

Behind Aitana's digital persona is a dedicated team at The Clueless agency, orchestrating her weekly activities and maintaining her online presence. The agency utilizes a blend of artificial intelligence and design expertise to craft Aitana's image, ensuring consistency and relevance in her interactions with followers. Despite her virtual nature, Aitana's distinct personality and relatable story resonate with audiences, showcasing the evolving landscape of influencer marketing.

Aitana López's journey exemplifies the transformative power of AI in the fashion industry, offering brands a reliable and customizable alternative to human models. Her success underscores the growing importance of digital personas in marketing strategies, where authenticity and engagement take precedence. As technology continues to redefine traditional industries, Aitana's story serves as a testament to the potential of AI in shaping the future of fashion and marketing.

You can read more about Aitana López's journey and the evolving role of AI in the fashion industry on The Economic Times website.

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Jim Hendricks

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