How the toy industry is playing with AI

Carla Rosa
March 28, 2023
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AI is no longer just a buzzword; it's an integral part of our daily lives, from smartphone recommendations to personalized content suggestions. In 2023, ChatGPT was the talk of the town, and major players like Microsoft and Elon Musk's X unveiled ambitious AI strategies. The US president even issued an executive order outlining principles for safe and ethical AI adoption. With AI firmly entrenched in society, industries across the board are embracing its potential, including the toy industry.

Behind the scenes, AI is streamlining toy production and supply chain workflows. Companies like Alibaba Group are using AI to address supply-side issues efficiently. This technology is automating administrative tasks and reshaping industry norms, prompting industry insiders to emphasize the importance of reskilling to keep up with the evolving landscape.

While AI is already making waves in the toy industry's backend processes, its integration into consumer-facing products is more nuanced. While AI offers valuable insights and assistance in early concept art and design processes, companies like WowWee are cautious about incorporating AI directly into their products, citing concerns about privacy and the human touch in creativity.

However, some companies are pushing the boundaries of AI integration in toys. ROYBI, for example, has developed an AI-powered robot focused on educational language acquisition for children aged three to seven. With stringent safety measures in place, including content moderation algorithms and offline voice recognition capabilities, ROYBI prioritizes child safety and privacy in its AI-infused products.

Similarly, Mego's partnership with tech firm D1srupt1ve has led to the development of a new version of the classic 2-XL educational robot, now enhanced with AI for engaging and safe conversations with children. With extensive data moderation and safety algorithms, the new 2-XL prioritizes child protection while offering interactive and personalized experiences.

Overall, AI's role in the toy industry is evolving, from streamlining production processes to enhancing interactive experiences for children. As companies navigate the balance between innovation and safety, AI-powered toys are poised to revolutionize playtime while prioritizing child privacy and well-being.

For more insights on AI's impact on the toy industry and other technological advancements, visit:

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Carla Rosa

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